The General Business major provides students broader options within business for those uncertain of focusing on a specific business functional area, as provided by our other majors. Students have the opportunity to select courses from two or three competency areas to meet their individual academic and career goals.

Requirements

Advancement to Major
General Education Requirements24
Business Foundation Courses21
Business Core29
General Business Major Requirements24
Business Electives9
General Electives 13
Total Credits120

Advancement to the Major

Students are eligible to advance within the major when the following requirements have been met:

Attain Junior standing (56 credits)
Satisfy Oral and Written Communication requirement (Part A) by obtaining a grade of 'C' or better
College Writing and Research
Or obtain a high enough score on the English Placement Test or other appropriate test, as determined by the English Department.
Satisfy Quantitative Literacy requirement (Part A) by obtaining a grade of 'C' or better
Introduction to College Algebra
Algebraic Literacy II
Or place high enough on the Math Placement Test or other appropriate test, as determined by the Mathematical Sciences Department.
Complete the Business Foundation Courses
With a cumulative GPA of 2.25 or above
Achieve a cumulative GPA of 2.50 or higher
Obtain a cumulative GPA (including transfer work) equal to or higher than the standard established by the Lubar College of Business
Achieve a cumulative UWM GPA of 2.00 or higher
Students who have a 2.50 cumulative grade point average or higher, including at least a 2.00 UWM cumulative grade point average, are guaranteed advancement to major.

Lubar College of Business General Education Requirements

Oral and Written Communication
ENGLISH 102College Writing and Research (or equivalent) 1
ENGLISH 205Business Writing3
Quantitative Literacy
Select one of the following (QL-A):
Introduction to College Algebra 1
Algebraic Literacy II 1
Or equivalent course
Select one of the following (QL-B):
Quantitative Models for Business
Survey in Calculus and Analytic Geometry I
Or equivalent course
Arts
Select 3 credits3
Humanities
Select 6 credits 26
Social Sciences
Select 6 credits 36
Natural Sciences
Select 6 credits (At least two courses including one lab) 46
UWM Foreign Language Requirement
Complete Foreign Language Requirement through: 1
Two years (high school) of a single foreign language
Two semesters (college) of a single foreign language
Or equivalent
UWM Cultural Diversity Requirement
One course from the Arts, Humanities, or Social Sciences must also satisfy UWM's Cultural Diversity requirement
Total Credits24
1

Credit earned for 100-level English and Math courses, as well as college credit earned for Foreign Languages, is counted towards General Electives.

2

Excluding COMMUN 103 if used to satisfy a Foundation course requirement.

3

Excluding COMMUN 105 if used to satisfy a Foundation course requirement. Only one 100- or 200-level economics course can be used to satisfy the Social Science requirement (excluding ECON 103 and ECON 104).

4

Excluding MATH 211, MATH 221, or MATH 231.

Business Foundation Courses

Complete with a cumulative grade point average of 2.25 or higher:

ECON 103Principles of Microeconomics3
ECON 104Principles of Macroeconomics3
BUS ADM 201Introduction to Financial Accounting 14
BUS ADM 230Introduction to Information Technology Management 24
MATH 208Quantitative Models for Business 34
or MATH 211 Survey in Calculus and Analytic Geometry I
COMMUN 103Public Speaking3
or COMMUN 105 Business and Professional Communication
Total Credits21
1

A grade of "B" or better in BUS ADM 201 is required for Accounting majors. Students in the Business Scholars Program or who are interested in joining the program should enroll in the equivalent BUS ADM 207 course.

2

A grade of "C" or better in BUS ADM 230 is required for Information Technology Management majors. Students in the Business Scholars Program should enroll in the equivalent BUS ADM 231 course.

3

Or equivalent to MATH 208 or MATH 211.

Business Core Courses

BUS ADM 202Managerial Accounting3
BUS ADM 210Statistical Modeling in Business Analytics (Business Scholars course option) 14
BUS ADM 300Career and Professional Development1
BUS ADM 330Organizations 23
BUS ADM 350Principles of Finance 33
BUS ADM 360Principles of Marketing 43
BUS ADM 370Introduction to Supply Chain Management 53
BUS ADM 391Business Law I3
BUS ADM 600Management Analysis3
International Business Component
Complete one of the following:3
International Financial Management
International Marketing
International Business
Study Abroad: Business Topics:
Global Information Technology Management
Cross-Cultural Management
International Investments
Total Credits29
1

 Students in the Business Scholars Program should enroll in the equivalent BUS ADM 211 course.

2

Students in the Business Scholars Program should consider the equivalent BUS ADM 331 course.

3

 A grade of "C" or better is required for Finance majors.  Students in the Business Scholars Program should consider the equivalent BUS ADM 351 course.

4

 Students in the Business Scholars Program should consider the equivalent BUS ADM 361 course.

5

 Students in the Business Scholars Program should consider the equivalent BUS ADM 371 course.

General Business Major Requirements

A minimum of 12 credits within Business Administration (BUS ADM) must be completed towards the General Business major. 

Required Courses
BUS ADM 393Business Ethics, Social Responsibility and Sustainability3
BUS ADM 446Leadership and Team Building3
Electives
Select 18 credits from two or three of the Competency Areas listed below. A minimum of two courses must be taken in each competency area.18
Entrepreneurship
Entrepreneurship
Entrepreneur Internship
Business Modeling of New Ventures
Finance
Personal Investing and Financial Planning
Intermediate Finance
Investment Finance
Applied Portfolio Management
Corporate Finance Seminar
Analysis of Options and Futures
Financial Institutions
International Financial Management 1
Financial Modeling
Venture Finance
Finance Professional Internship
Real Estate Finance & Asset Management
International Investments 1
Human Resource Management
Compensation Management
Diversity in Organizations
Special Topics in Human Resources Management:
Human Resources Management
Training & Development in Organizations
Staffing Human Resources
Human Resources Management Professional Internship
Information Technology Management
Introduction to Business Application Development
Enterprise Systems and Data Analytics
Object-Oriented Systems Development
Data Base Management Systems
Systems Analysis and Design
Information Technology Management Topics:
Information Technology Management Professional Internship
Privacy and Information Security for Business
Developing Applications for Interconnected Systems
Web Development for Open Business Systems
Introduction to Connected Systems for Business
Global Information Technology Management 2
Business Intelligence
Enterprise Systems Concepts and Issues
Business Process Integration
Web Application Server Development
Marketing
Retail Management
Consumer Behavior
Marketing Research
Marketing Management
Management of Promotion
International Marketing 3
Business to Business Sales and Marketing
Marketing Seminar:
Internet Marketing
Marketing Professional Internship
Supply Chain and Operations Management
Special Topics in Supply Chain and Operations Management:
Operations Planning and Control
Logistics and Transportation Management
Purchasing and Supply Management
Supply Chain Analytics
Supply Chain & Operations Management Professional Internship
Quality and Six Sigma Tools
Enterprise Planning in the Supply Chain
Supply Chain Applications, Policy, & Strategy
Real Estate
Introduction to Real Estate Markets
Real Estate Internship
Real Estate Finance & Asset Management
Valuation of Real Estate
Property Development and Management
Real Estate Law
Environmental Issues in Real Estate
International Business
International Business Internship
International Business 4
Study Abroad: Business Topics: 4
Cross-Cultural Management 4
International Investments 4
Economics
Money and Banking
Environmental Economics
Economic Development
Economic Applications of Game Theory
Economic Forecasting Methods
Economics of Human Resources
Healthcare Administration
Operations Management in Healthcare Organizations
Human Resource Management in Healthcare Organizations
Healthcare Reimbursement Systems and Policies
Health Information Technology and Management
Total Credits24
1

If BUS ADM 456 or BUS ADM 551 are selected as the International Business component course, students must choose a different finance elective to complete the major.

2

If BUS ADM 535 is selected as the International Business component course, students must choose a different ITM elective to complete the major.

3

If BUS ADM 465 is selected as the International Business area course, students must choose a different marketing elective to complete the major.

4

If BUS ADM 496, BUS ADM 498, BUS ADM 541, or BUS ADM 551 is selected as the International Business area course, students must choose a different elective to complete the major.

Certificate Option

Students have the option to complete one or more certificates in conjunction with this major. No more than 50% of certificate credits may double count towards BBA Core or Major requirements. For example, a Real Estate Certificate could count 6 credits from the certificate towards the General Business major requirements (under the “Real Estate” or “Finance” Competency Areas); the remaining 9 certificate credits would count towards Business and/or General Electives.

Business Electives

A business elective is any course with Bus Adm as the subject. The course cannot be one a student has already taken as part of the foundation, core, or major coursework. Students often use business electives to complete a double major or certificate.

Select 9 credits in the Lubar College of Business. May include 300-level Bus Adm internship courses, additional Bus Adm courses in the major, business courses outside of the major, and/or Bus Adm courses used in the completion of a second Business major or Business Certificate program.9
Total Credits9

 General Electives

Credits towards the degree not counted in other categories will apply to General Electives. Classes counting towards General Electives may include, but are not limited to:13
Introduction to College Writing
College Writing and Research
Introduction to College Algebra
Algebraic Literacy II
Foreign Language credits
Total Credits13

Degree Completion Requirements

Credits

A minimum of 120 credits is required for graduation for all majors. At least 50% of the business credit hours required for the business degree must be completed at UWM.

Grade Point Average

Students are required to earn at least a 2.25 overall GPA to graduate. Non-accounting majors are required to earn a minimum 2.25 GPA in all business and economics courses, as well as a 2.25 GPA in all business and economics courses completed at UWM, to graduate.

Accounting majors must have earned a 2.5 GPA for all business and economics courses completed (including transfer credits), as well as a 2.5 GPA in all business and economics courses completed at UWM, to graduate.

Residence Requirements

A minimum of 12 credits must be completed in residence at UWM in each Business Administration major.

Students must earn their last 30 credits at UWM. BBA degree and major requirements must be completed within 10 years of initial enrollment at UW-Milwaukee. Should students not complete the degree and major within the 10-year time frame, the students will switch to the most current degree and major requirements. A new 10-year time frame would then begin.

Post-Baccalaureate Options

The above requirements refer to the full requirements of an initial bachelors degree only. Requirements of a second undergraduate degree are listed on the Lubar College's Policies and Regulations. The Accounting major may not be completed as a second undergraduate degree or as a post-baccalaureate major/Certificate of Major. The General Business Major may not be completed as a post-baccalaureate major/Certificate of Major.

Multiple Majors

Students interested in completing a double major with another UWM program or within Business should meet with an academic advisor to discuss how best to combine their academic plans. Students may double-count up to two major courses between any combination of BBA majors. Accounting majors may also use the BUS ADM 450 requirement towards the Finance or SCOM majors. General Business majors may not select a second major within the Lubar College of Business but may select any number of certificates. 

Certificate Option

Students have the option to complete one or more certificates in conjunction with BBA majors. No more than 50% of each certificate’s credits may double count towards BBA Core or Major requirements.

Business BBA Learning Outcomes

Students graduating from UWM’s Bachelor of Business Administration (BBA) programs will: 

  • Create novel solutions to a business problem. 
  • Analyze data to explore alternative solutions. 
  • Identify the role of technology in supporting decision-making.  
  • Explain findings, organize ideas, and justify conclusions.  
  • Produce written documents to communicate their business understanding.  
  • Possess the skills needed for oral communication. 
  • Apply the basic concepts and principles of their business discipline.  
  • Recognize an ethical dilemma, relevant stakeholders, and potential consequences. 
  • Identify and analyze the legal issues that impact a business decision.  
  • Summarize cultural issues that impact a business decision.  
  • Summarize global issues that impact a business decision. 

Advising

For information on Academic Advising for undergraduate business majors, see Undergraduate Student Services. All students should meet with an academic advisor at least once a semester.

Career Services

The Lubar College of Business also features a dedicated Career Services Center for its students. Internship positions and job requests are posted on a special bulletin board, which is maintained by the College as a service to students and to businesses that have specifically requested UWM business students to fill positions. Career Advisors can help students post their resume and search for jobs using UWM's jobs board on Handshake. The Career Services Center also provides a resume referral service. Potential employers may request resumes by functional area or by special interests within functional areas. Online national job searches and an alumni placement service are other services offered.

Honors in the Lubar College of Business

Beta Gamma Sigma is the national scholastic honor society in the field of business. Election to membership is available to both undergraduate and graduate students in business. Each semester, students are invited to join Beta Gamma Sigma. Selection is based upon outstanding scholastic achievement.

See also information on the Business Scholars Program.

Dean's Honor List

Students who earn a GPA of 3.500 or above on 12 or more graded credits in a given semester are placed on the Dean's Honor List.

Honors College Degree and Honors College Degree with Distinction

Granted to graduating seniors who complete Honors College requirements, as listed in the Honors College section of this site.

Commencement Honors

Students with a cumulative GPA of 3.500 or above, based on a minimum of 40 graded UWM credits earned prior to the final semester, will receive all-university commencement honors and be awarded the traditional gold cord at the December or May Honors Convocation. Please note that for honors calculation, the GPA is not rounded and is truncated at the third decimal (e.g., 3.499).

Final Honors

Earned on a minimum of 60 graded UWM credits: Cum Laude - 3.500 or above; Magna Cum Laude - 3.650 or above; Summa Cum Laude - 3.800 or above.