The worlds of journalism, advertising, and public relations are changing at a rapid pace with the integration of social media, mobile apps, amateur photography and video, and instant feedback. UWM's Department of Journalism, Advertising, and Media Studies (JAMS) is a great place to learn about the tools used today and to obtain the skills to adapt to the channels of tomorrow.

The Department of Journalism, Advertising, and Media Studies (JAMS) teaches students about the role of media in culture and society and offers hands-on experience in journalism and advertising/public relations. The JAMS major blends liberal arts education in media studies with professional training for work in media fields.
JAMS majors choose one of three concentrations based on their interests and career aspirations: journalism, advertising/public relations, and media studies; minors take a more general array of coursework.

Our students report news stories, run social media pages, produce short documentaries and podcasts, and research, plan, and conduct events for nonprofit organizations. JAMS students have several opportunities to learn outside the classroom through active clubs and organizations including a student chapter of the Public Relations Society of America, Ad Club, Journalism Club, The UWM Post, and the Minority Media Association. Student work is showcased on a student-powered online news site, Media Milwaukee. Many JAMS students have internships which earn major credits.
JAMS majors excel in careers in writing, reporting, editing, marketing, advertising, broadcasting, public relations, social media management, journalism, and more. 


A minor in journalism, advertising, and media studies consists of a minimum of 18 credits in journalism, advertising, and media studies including:

JAMS 101Introduction to Mass Media3
JAMS 201Media Writing3
Select 12 additional JAMS credits12
Total Credits18

Additional Requirements

  • At least 9 credits must be at the 300 level or above taken in residence at UWM.
  • The College requires that students attain at least a 2.0 GPA on credits in the minor attempted at UWM.
  • Students must attain a 2.0 GPA on all minor credits attempted, including transfer work.