• Skip to Content
  • AZ Index
  • Catalog Home
  • Institution Home
  • Programs
    • Majors
    • Minors
    • Associate
    • Master's
    • Doctoral
    • Certificates
  • Courses
  • Admission & Costs
    • Undergraduate
    • Graduate
    • International
    • Tuition & Fees
    • Aid & Scholarships
  • Policies
    • Undergraduate
    • Graduate
  • Opportunities & Resources
    • Honors College
    • Pathway Advising
    • UWM Online
    • Accelerated Master's Degrees
    • Catalog Glossary
  • Apply »
  • Visit »
  • Schedule of Classes
  • Catalog Archive
  • Download Catalog

UWM

Academic Catalog 2020-2021
  • Home»
  • Business (Sheldon B. Lubar School of)»
  • Business Administration, MBA: Marketing

Business (Sheldon B. Lubar School of)

  • Business Administration, MBA
  • Business Administration, MBA/​Information Technology Management, MS
  • Business Administration, MBA/​Nursing Practice, DNP
  • Business Administration, MBA/​Translation and Interpreting Studies, MA
  • Business Administration, MBA: Business Analytics
  • Business Administration, MBA: Entrepreneurship
  • Business Administration, MBA: Finance
  • Business Administration, MBA: Health Care Management
  • Business Administration, MBA: Marketing
  • Business Administration, MBA: Supply Chain Management
  • Business Analytics, Graduate Certificate
  • Business of Media and Film Studies, Undergraduate Certificate (Lubar School of Business)
  • Business Scholars Program
  • Business: Accounting, BBA
  • Business: Accounting, BBA: Data Analysis
  • Business: Finance, BBA
  • Business: Human Resources Management, BBA
  • Business: Information Technology Management, BBA
  • Business: Marketing, BBA
  • Business: Supply Chain and Operations Management, BBA
  • Enterprise Resource Planning, Graduate Certificate
  • Enterprise Resource Planning, Undergraduate Certificate
  • Entrepreneurship, Undergraduate Certificate
  • Executive, MBA
  • General Business, Minor
  • Global Studies, BA: Global Management
  • Human Resources and Labor Relations, MHRLR (Lubar School of Business)
  • Information Technology Management, MS
  • International Business, Undergraduate Certificate
  • Investment Management, Graduate Certificate
  • Investment Management, Undergraduate Certificate
  • Management Science, PhD
  • Management, MS: Accounting
  • Management, MS: Finance Analysis
  • Management, MS: Marketing
  • Management, MS: Professional Accounting
  • Management, MS: Taxation
  • Nonprofit Management and Leadership, MS (Lubar School of Business)
  • Nonprofit Management, Graduate Certificate (Lubar School of Business)
  • Public Administration, MPA (Lubar School of Business)
  • Public Administration, MPA/​Criminal Justice and Criminology, MS
  • Public Administration, MPA/​Urban Planning, MUP
  • Real Estate, Undergraduate Certificate
  • Taxation, Graduate Certificate
  • Technology Entrepreneurship, Graduate Certificate
  • Technology Entrepreneurship, Undergraduate Certificate
LUB_Catalog_G_main
Sheldon B. Lubar School of Business

Business Administration, MBA: Marketing

  • Overview
  • Requirements

Designed especially for students who need scheduling options, the Lubar School's Flexible Format MBA can accommodate career and personal priorities.

MBA students following the Flexible format may choose one of the career-focused concentrations to enhance their program. Each concentration requires the completion of fifteen elective credits, and the concentration will be noted on the transcript upon graduation.

On This Page
  • Admission Requirements 
  • Credits and Courses
  • Additional Requirements

Admission Requirements 

Application Deadlines

Application deadlines vary by program, please review the application deadline chart for specific programs. Other important dates and deadlines can be found by using the One Stop calendars.

Admission

An applicant must meet Graduate School requirements plus the following program requirements to be considered for admission:

  1. Submission of score on the Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE).
  2. Review by the MBA Program Committee to assess academic achievement and the ability to do intensive graduate-level work.

MBA foundation coursework provides the basis for the theory and practice of business. The MBA Program requires BUS ADM 701, and BUS ADM 703. BUS ADM 701 is waived for individuals who have completed an appropriate academic course in their background, or have earned an appropriate Quantitative sub-score on the GMAT or GRE, or have passed the proficiency exam. BUS ADM 703 is waived for individuals who have completed an appropriate course in their background, or have passed the proficiency exam. BUS ADM 701 and BUS ADM 703 do not count toward the degree. Students are also assumed to have basic proficiency in information technology (IT), including the use of word processing, spreadsheets, presentation software, and web browsers. Online resources are available for BUS ADM 701, BUS ADM 703, and IT.

Credits and Courses

The degree requirements for the Master of Business Administration degree are 33-39 credits. Students with a BBA degree and a major in accounting, finance, marketing, information technology management, or supply chain and operations management will be waived from the 3-credit Core course that corresponds to their major field of study. Students with an undergraduate double major in business, from an AACSB accredited institution, may be waived from two Core courses.

Course List
Code Title Credits
Core18-24
BUSMGMT 704
Accounting Analysis and Control
BUSMGMT 705
Corporate Finance
BUSMGMT 706
Managing in a Dynamic Environment
BUSMGMT 707
Information Technology Management in International Businesses
BUSMGMT 708
Marketing Strategy: Concepts and Practice
BUSMGMT 709
Predictive Analytics for Managers
BUSMGMT 711
Global Supply Chain Strategies & Competitive Operations
BUSMGMT 712
Strategic Management 1
Electives
Select 15 elective credits 215
Total Credits33-39
1

Integrating course

2

Students in the MBA program have two options for completion of elective credits. The first route is to complete any approved Bus Adm or BusMgmt elective course. The second option is to choose a Career-Focused Concentration, completion of which will be documented on the transcript.

See http://uwm.edu/business/academics/graduate/mba-programs/flexible-mba/ for additional details.

Marketing Concentration

Course List
Code Title Credits
Required Courses 9
BUS ADM 762
Marketing Research
BUS ADM 765
Strategic Product and Brand Management
BUS ADM 894
Internet Marketing
Course List
Code Title Credits
Electives – Choose two courses from the list below:6
BUS ADM 544
New Product Development
BUS ADM 761
Seminar in Marketing:
BUS ADM 763
Marketing Analytics
BUS ADM 764
Buyer Behavior and Marketing Communications
BUS ADM 766
Marketing for Nonprofit Organizations
BUS ADM 769
Database Marketing
BUS ADM 806
International Marketing

Additional Requirements

Major Professor as Advisor

The student in the MBA program is not assigned an advisor or major professor. Questions about the student’s program of study, courses or regulations should be directed to Lubar School Graduate Program Services Office, Lubar N251, (414) 229-5403.

Apply Now Request Info Program Website

Business (Sheldon B. Lubar School of)

  • Business Administration, MBA
  • Business Administration, MBA/​Information Technology Management, MS
  • Business Administration, MBA/​Nursing Practice, DNP
  • Business Administration, MBA/​Translation and Interpreting Studies, MA
  • Business Administration, MBA: Business Analytics
  • Business Administration, MBA: Entrepreneurship
  • Business Administration, MBA: Finance
  • Business Administration, MBA: Health Care Management
  • Business Administration, MBA: Marketing
  • Business Administration, MBA: Supply Chain Management
  • Business Analytics, Graduate Certificate
  • Business of Media and Film Studies, Undergraduate Certificate (Lubar School of Business)
  • Business Scholars Program
  • Business: Accounting, BBA
  • Business: Accounting, BBA: Data Analysis
  • Business: Finance, BBA
  • Business: Human Resources Management, BBA
  • Business: Information Technology Management, BBA
  • Business: Marketing, BBA
  • Business: Supply Chain and Operations Management, BBA
  • Enterprise Resource Planning, Graduate Certificate
  • Enterprise Resource Planning, Undergraduate Certificate
  • Entrepreneurship, Undergraduate Certificate
  • Executive, MBA
  • General Business, Minor
  • Global Studies, BA: Global Management
  • Human Resources and Labor Relations, MHRLR (Lubar School of Business)
  • Information Technology Management, MS
  • International Business, Undergraduate Certificate
  • Investment Management, Graduate Certificate
  • Investment Management, Undergraduate Certificate
  • Management Science, PhD
  • Management, MS: Accounting
  • Management, MS: Finance Analysis
  • Management, MS: Marketing
  • Management, MS: Professional Accounting
  • Management, MS: Taxation
  • Nonprofit Management and Leadership, MS (Lubar School of Business)
  • Nonprofit Management, Graduate Certificate (Lubar School of Business)
  • Public Administration, MPA (Lubar School of Business)
  • Public Administration, MPA/​Criminal Justice and Criminology, MS
  • Public Administration, MPA/​Urban Planning, MUP
  • Real Estate, Undergraduate Certificate
  • Taxation, Graduate Certificate
  • Technology Entrepreneurship, Graduate Certificate
  • Technology Entrepreneurship, Undergraduate Certificate
Print Options
University of Wisconsin-Milwaukee

The University of Wisconsin-Milwaukee is accredited by the Higher Learning Commission, a regional accreditation agency recognized by the U.S. Department of Education.

Our Catalog is a general source of information about course offerings, academic programs and requirements, expenses, rules, and policies. The University reserves the right to change the information published in this Catalog without notice. Students are advised to consult with their individual School/College or department for the most up-to-date information about program requirements.

  • Schedule a tour
  • Request information
  • Apply
  • Contact Us
  • Facebook
  • Twitter
  • YouTube
  • Instagram

© 2020-2021 University of Wisconsin-Milwaukee. All rights reserved.

Back to Top

Print Options

Send Page to Printer

Print this page.

Download PDF of this page

The PDF will include all information unique to this page.

Download PDF of the 2020-2021 Catalog

All pages in the 2020-2021 Catalog.

Cancel